Launch of Activity Watch to U.S. Market
Revolutionary Watch Helps People Understand How Increasing Their Active Steps Contributes To a Healthier Lifestyle.
Lake Success, N.Y. (May 2007) - Polar, the leader in heart rate monitoring and fitness assessment technology, today announced the debut of the new Activity Watch. The Activity Watch tracks the quality and quantity of daily activity in the form of a sleek and stylish wrist watch.
This newest innovation from Polar expands the company's 30-year heritage outside the heart
rate monitoring category to encompass the 86 million people (source: Sporting Goods Manufacturers Association, 2007) who identify themselves as walkers and is designed to substantially increase their level of physical activity. The Activity Watch accomplishes this by helping users understand how increasing their active steps contributes to a healthier lifestyle."Whether you are taking a stroll in the park, walking to work or keeping up with your children, people may not realize that their daily life activities really do count toward achieving physical fitness," said Jeff Padovan, president of Polar. "By understanding that it all counts, the Activity Watch will help Americans get the most out of existing routines and inspire them to take the next step toward greater personal fitness."
How the Polar Activity Watch Differs From a Pedometer
The Activity Watch provides a higher level of value than a pedometer because it measures movement and caloric consumption based on personalized settings to inspire, motivate and guide people to get the most from their daily activities. The new technology features a custom calorie counter, a timed active step sensor and gauges five levels of activity ranging from slow walking, jogging and running - all in an intuitive display that is easy for anyone to use and understand.
The Activity Watch's accelerometer specifically measures forward motion and allows for the precise measurement of everyday physical activities such as choosing the stairs versus the escalator or walking the dog. It then combines personalized information including height, weight and age to provide accurate and useful output throughout each active period. The Activity Watch also features a built-in altimeter and barometer to measure both altitude and weather conditions for a more informed experience.
The Activity Watch, which is unisex in its styling to appeal to both men and women, has a steel frame and crystal face. This convenient and compact technology, which is worn on the wrist without a separate chest transmitter, is due to arrive at authorized retail locations across the country by late spring and is priced at $199.95.
